There are over 245 million internet users in just the United States. Clearly, the internet is an essential platform for advertising. The difference between the internet and magazines or television is that the internet is more democratic. Anyone can reach users though the internet without spending thousands of dollars on advertising fees. A local pet store or florist can reach as many targeted users using the internet as a huge corporation. It is no longer only companies with multimillion dollar advertising budgets who can advertise successfully.  read more »

Search Engine Optimization, or SEO, is the method websites use to increase their search engine ranking. SEO is one of the reasons a major company is the first result displayed when someone searches for a popular item like “buy books online.” The result is that a large number of people searching for online bookstores will likely visit one of the first few results. A high ranking on search engine results is the web equivalent to a television AD. A good implementation of SEO can help businesses reach new customers.  read more »

The information we have seen indicates that at least 50% add a geo-modifier to their very first search. And this number would be going up continually as folks gain experience on the internet.

If a Nashvillian were to simply type in "Dentist" they will get results from Maryland, Texas, California as well as a myriad of directory sites. So assuming that they neglected to use the word Nashville in an initial search, a searcher of modest experience would then likely add the word Nashville at some point to properly localize their search in order to deliver some usable results.  read more »