Have you ever been snorkeling? I was in the British Virgin Islands the first time I stuck my head under the ocean to look around and I was amazed. The buzzing, vibrant sea-world full of neon blue, orange and purple algae swarmed by schools of fish swimming in unison alongside countless kinds of other sea animals goes completely unseen from above the calm plain surface of the water. Entire systems of life were evolving and existing without my knowledge.
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So it appears that Google has rolled out yet another algorithm change for the year 2011 code named “Freshness”.  Googles first major update of 2011, code named "Panda," was rolled out earlier this year and had a major impact on the SERP.  It was estimated that 11-12% of search results were affected when panda rolled out.  That is a pretty big percentage when you consider how many times Google is used in a day...
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In previous SEO blogs we have discussed conversion and how important, and often overlooked, this process is. Let's review the different factors to consider with converting your traffic and in part 2 of this series we will discuss the different technologies that can be used to fine tune the process.  read more »

There are over 245 million internet users in just the United States. Clearly, the internet is an essential platform for advertising. The difference between the internet and magazines or television is that the internet is more democratic. Anyone can reach users though the internet without spending thousands of dollars on advertising fees. A local pet store or florist can reach as many targeted users using the internet as a huge corporation. It is no longer only companies with multimillion dollar advertising budgets who can advertise successfully.  read more »

Search Engine Optimization, or SEO, is the method websites use to increase their search engine ranking. SEO is one of the reasons a major company is the first result displayed when someone searches for a popular item like “buy books online.” The result is that a large number of people searching for online bookstores will likely visit one of the first few results. A high ranking on search engine results is the web equivalent to a television AD. A good implementation of SEO can help businesses reach new customers.  read more »

Horton Group improved the Search Engine Optimization (SEO) of U.S. Pest Protection, Nashville TN. The Pest Control Company, that is "Going Green", revamped their website with a custom web design built in a content management system. The good news is that in one week U.S. Pest went from page 4 number 45 on Google to page 1 number 1 in keywords.  read more »