e-marketing
Nashville Web Design Company Testimonial
"I moved my Drupal website from another service provider to the Horton Group about a year ago. In that short period of time they have fixed a number of CMS problems, upgraded the look, simplified navigation and helped me launch an effective e-marketing program. And they have been sensitive to my budget. They're a great business partner!"
Email Marketing and Social Media Marketing: Why They're the Same
Email marketing is an inexpensive way to gain new customers and increase your sales revenue. Unfortunately, Email marketing is not self-evident. In other words, it’s very easy to get it wrong. Marketers need to understand that Email marketing is not traditional marketing. Email marketing is social media marketing. In other words, sending out random Emails will not produce the results you’re looking for. If you want your campaigns to be successful, you need to know your customers. What do today’s customers want? read more »
Promote your business: 10 reasons to use Facebook Pages
Looking for your next step? There is no doubt that Facebook Pages offers a myriad of options for the business person looking to gain ground in the advertising world. The question is how can you make Pages work for your business? Here are 10 reasons why you should use Pages...
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How to funnel your website traffic for better conversion – Part 1
In previous SEO blogs we have discussed conversion and how important, and often overlooked, this process is. Let's review the different factors to consider with converting your traffic and in part 2 of this series we will discuss the different technologies that can be used to fine tune the process. read more »
Video marketing: Essential video marketing tips for your business online
Video networking communities like YouTube are steadily growing in popularity as a means of finding out information, not just as entertainment channels. Shrewd internet marketers have realized that posting engaging, informative, and entertaining videos online is one of the most effective ways to drive traffic to a website, or make viewers remember a particular brand. By following a few simple rules, you can make sure your videos are an effective and valuable addition to your marketing strategy.
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Plan your online business
Horton Group specializes in modern online marketing tactics and can help your business move from bricks and mortar to an integrated platform. Need to grow? Then plan your online business. We can develop and maintain an effective campaign strategy for any medium. Horton Group understands that there are certain media that may not be ideal for your goals. Here are a few options your online business should consider. read more »
Kristyn M. Wilcoxon
Kristyn hails from the great state of Texas with an extensive background in social media management and application building, creative marketing, branding, PR, graphic design, and copywriting.
Harnessing the power of social media as a true business tool, (as opposed to use as a "sitting duck") is of utmost importance to her. Beautifully crafted and effective email marketing campaigns are another favorite. When not working, she can almost always be found with an animal of some kind...although no ducks (yet).
