Horton Blog

Apr 14 2011

Posted by: Horton Group

Search Engine Optimization, or SEO, is the method websites use to increase their search engine ranking. SEO is one of the reasons a major company is the first result displayed when someone searches for a popular item like “buy books online.” The result is that a large number of...

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Apr 14 2011

Posted by: Horton Group

Having a user-friendly website is vital if you want visitors to stay on your site. If people don’t find what they’re looking for within a matter of seconds, you will lose them and potential sales. Even some professional website designers make fundamental design mistakes that devalue a website....

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Mar 28 2011

Posted by: Horton Group

When web surfers visit your website for the first time, the friendly face of an elephant mascot may be just what they need to guide them around the website and cut through the information overload. Mascots are a great way of connecting with people on an emotional level, as well as helping to...

Mar 27 2011

Posted by: Jason Hapney

A logo is a symbol, shape, collection of letters, word, design, pattern, image, graphic, piece of art or other collection of visual items that are recognizable to one specific company, person, brand or product. Logos such as the McDonald's golden arches are often...

Mar 26 2011

Posted by: Horton Group

Logo design is very personal, company owners want a brand that is symbolic and carries some personality of the founders. We are often asked about our elephant logo. Why the elephant? Let's discuss this, and perhaps relate how your company can pick a symbol in a logo...