At Horton Group, we believe in positive, beneficial communication, both within our project management team and in communicating with web design clients. When both parties engage in respectful, persuasive communication, we are able to achieve a mutually developed, middle ground solution. The best way that we have found to create cooperative relationships is through...
Blog
08/13/2011 - 7:09am
When – not if, but when – your patients search on their own for information on a particular suite of symptoms or a specific condition, they will invariably use the Internet. Not only can everything can be found on the Internet, but anything can be found there. Inevitably, they will come across web sites that offer confusing, questionable, misleading and even dangerous statements. Your website...
08/03/2011 - 10:38pm
We've all heard the saying “It's not the outside that matters, but what's on the inside” and this couldn't be more true then with ranking algorithms. We as a end user see the fancy design and colorful graphics. Crawlers, those mysterious bots who do the “dirty” work, see lines and lines of code and not images and graphics. In that code are clue's as to what your...
07/31/2011 - 8:37am
Horton Group developers utilize Drupal to address the needs for mobile optimized websites. There are Drupal modules for automating the detection of mobile devices as well as Drupal themes with font sizes and page dimensions suited for the constraints of smaller screened...
07/30/2011 - 8:42am
Video networking communities like YouTube are steadily growing in popularity as a means of finding out information, not just as entertainment channels. Shrewd internet marketers have realized that posting engaging, informative, and entertaining videos online is one of the most effective ways to drive traffic to a website, or make viewers remember a particular brand. By following a few simple...
07/20/2011 - 4:45am
Internet marketing plans usually includes either search engine optimization (SEO) or pay per click (PPC) strategies. Very few business executives who are making the decisions understand the difference and the need for one or both strategies. This article...
07/08/2011 - 7:40am
To be effective, a website should not be static; the highest-value websites are ones which provide current information, updated frequently. If a medical subject is of immediate concern to your patients, your physician website should reflect that.
Your role as a medical caretaker also makes you a high-profile source for medical information. You can meet that expectation by keeping your...
06/27/2011 - 10:34pm
Elephants are social and emotional creatures, with the biggest brains in the animal kingdom. In many ways, elephants resemble humans. They have a 60 to 80 years life expectancy, they can remember things that happened decades ago, they hug, they use body language to communicate, and they are very attached to their families. In Asian cultures, elephants symbolize wisdom, while in other cultures...
