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Jul 07 2015

Posted by: Horton Group

Consumers rely heavily on online reviews to make purchasing decisions. According to Search Engine Land, 88% of consumers trust online reviews as much as they trust personal recommendations. Having ...

Jul 02 2015

Posted by: Joey Dye

There are many agencies and freelancers out there offering inbound marketing services, so how do you pick the right one for your business? You could just choose one on a whim and hope for the best, but that likely won’t end well. If you want to ensure success, you need to do your research.


Jun 30 2015

Posted by: Horton Group

Almost one year ago today, the ALS Ice Bucket Challenge became a cultural phenomenon. You may remember your friends dumping buckets of cold ice water over their heads, or maybe you did the challenge yourself.

What you may not have known is that within a matter of three weeks, more than 1 million Facebook videos and more than 2...

Jun 25 2015

Posted by: Joey Dye


In 2015, the vast majority of companies understand the value of content marketing, and it’s not hard to see why. Content marketing costs 62% less than traditional marketing and generates 3X more leads.

While the process of content...

Jun 16 2015

Posted by: Joey Dye

Inbound tactics generate 54% more leads than traditional paid marketing, so it’s no wonder many businesses are using this powerful methodology to attract, convert, close, and delight buyers. Like anything, it’s important to start your inbound campaign out on the right foot with a well-thought-out marketing strategy...