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Horton Blog

Apr 22 2015

No matter what industry you are in, whether food services, banking or marketing, customer service skills are essential for the success of your business. This is especially true if your business works directly with clients and customers.

Use these seven tips in all your interactions to ensure positive customer experiences:

1. Be Patient

When customers...

Apr 14 2015

Posted by: Horton Group

If you have your doubts, or even strongly held beliefs, about whether bothering with Google+ is a good idea, you are hardly the first.

Google’s social media platform came late to the game, way after Facebook had already entrenched itself as the world’s leading social networking site. Consequently the service felt like a “ghost...

Apr 13 2015

Posted by: Joey Dye

Google has announced that mobile-friendliness will become a significantly stronger ranking signal starting April 21, 2015. If your website is not mobile optimized by that time, you risk losing rankings in search results.

Mobilegeddon, the term coined for the day your website’s...

Apr 09 2015

Posted by: Horton Group

You hold a special relationship with your clients. You are the expert on the products and services you offer. You fill a certain set of needs every day, and consequently, you have learned a lot through your experience.

Now put yourself in the shoes of your customers. Do they want to work with amateurs or experts? Experts, of course. So in what ways are you signalling...

Apr 07 2015

Posted by: Horton Group

Even without hashtags, social media would still be a powerful way build brand awareness and engage an audience. How do we know this? Because there was, once upon a time, social media without hashtags. It’s easy to forget, but of course, it’s true.

Yet, notice how no one is clamoring for a return to a pre-hashtag internet...