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Horton Blog

Nov 20 2014

Posted by: Horton Group

Here at Horton Group, we welcome the contributions of guest writers. Typically, we post articles on the topics of inbound marketing, SEO, social media, content marketing, website development, design and advertising.

If you have expertise in one of these areas and would like to share your knowledge with others, we’d love to hear from you. But first, make sure to review our guest contributor policy to increase the chances of your article being accepted.

Submission Guidelines:

  • Your work must be 100% original. We...

Nov 03 2014

Posted by: Joey Dye

If you’re passionate about building relationships with customers, increasing brand awareness, and generating more leads, email marketing is the perfect solution for you. According to ExactTarget, 91% of consumers check their emails daily and the Direct Marketing Association cites that 66% of consumers have made a purchase as a result of an email marketing message.

To help get you started, here is an overview...

Oct 07 2014

Posted by: Joey Dye

With all that’s already on your agenda, is business blogging really necessary? Well, that depends. Do you want to increase your rankings on search engines, develop thought leadership, and ultimately generate more leads? If so, then the answer is yes, you should be blogging for your business.

According to HubSpot research, companies that blog attract 55% more website visitors and generate 70% more leads through their websites than companies that don’t.

These statistics demonstrate...

Sep 30 2014

Posted by: Ron Wagner

The sales and marketing teams at many companies tend to butt heads. According to HubSpot, 87% of the terms sales and marketing use to describe each other are negative. But if both teams are working toward the same goal -  that is increasing revenue - then shouldn’t they be more aligned?

Research suggests that when sales and marketing are working together, companies tend to see a 20% annual growth, while companies where sales and marketing function separately experience a decline in growth.

HubSpot, one of the word’s most popular marketing...

Sep 18 2014

Posted by: Joey Dye

Pay per click advertising has the potential to generate huge waves of traffic to your website. According to Wordstream, paid results account for 64.6% of clicks for keyword searches that imply “high commercial intent”. Yet many PPC campaigns fail because companies try to go at it alone.

This can be a costly mistake. Navigating the waters of online advertising can prove challenging. Several factors make it essential to hire a PPC pro to ensure the...