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An Overview of Facebook Advertising

“Do Facebook ads really work?” “How much should I be spending on Facebook ads?”

Our clients frequently ask us these and other questions related to social advertising. Many business people are uncomfortable with non-traditional advertising channels such as social media, and these are very legitimate concerns. However, the answers are not always as straight-forward as we’d like them to be. So let’s just start with the basics…

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An Overview of Facebook Advertising

“Do Facebook ads really work?” “How much should I be spending on Facebook ads?”

Our clients frequently ask us these and...

HubSpot Highlight: Marketing Automation and Workflows

With the technological world becoming more complex and bewildering by the day, the profession of marketing is changing...

ADA Compliance and Web Accessibility
As we look forward to 2017, it’s time to fully embrace both Web Accessibility and ADA Compliance. If your website isn’t...
Who Is Making The Most Of Holiday Season Marketing?

Whether you're a small business owner, a marketing director or manager, a social media strategist, or entrepreneur, tis the...

HubSpot Highlight: A/B Testing

A/B Testing. It sounds pretty scientific, doesn’t it? Well don’t panic! It’s actually very simple. It hinges on an idea that...

INBOUND Conference Insights

As part of Horton Group’s partnership with HubSpot, we headed to Boston to attend INBOUND. As nearly 20,000 marketers and...

SEO Explained

In a nutshell, SEO is what it takes to increase your organic (non-paid) search engine results. Thankfully, the days of...

HubSpot Highlight Series: Reporting and Data-Driven Marketing

Today we’re going to start our HubSpot Highlight Series, a sequence of blog posts that discuss HubSpot’s merits as a...

The Art of The Hashtag

We can all appreciate the use of an ironic hashtag from time to time, but don’t let their novelty fool you. Hashtags can be...

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