SEO -- what’s the buzz about?

SEO stands for search engine optimization. It is essentially the how-to of achieving optimal search engine ranking. Understanding SEO goes hand in hand with understanding how search engines index and factor your relevant content and other key factors which in turn return your website's earned placement online. Many factors determine your website's search engine visibility. Ranking high, preferably as one of the first eleven search results listed on page one, makes all the difference.

First, let’s consider SEO from a technical standpoint. Achieving a high ranking involves looking at various website factors, such as researching keywords competitors are using, analytics (web-related statistics), monitoring websites and seeing how many hits there are based on on-going SEO decisions. It’s more than a probability game and there are definitive steps to make it all work well, to be optimized.

According to the SEO checklist ragepank.com, placing the main body content after the title tag, with no breadcrumbs or navigation in-between, makes a difference with most popular search engines. Another huge factor involves choosing popular keywords that the typical web searcher would use.