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Bigcommerce Development

Over half of American consumers prefer shopping online to shopping in store, and over 80% of Americans have made a purchase online in the last 30 days. It’s no secret that eCommerce is as ingrained into our society as mobile phone usage or logging into Facebook. Your business’s ability to capitalize on this trend could make a huge difference on your balance sheet, and there are few better tools than Bigcommerce to get that done.

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Bigcommerce Partner Agency

Being a Bigcommerce Partner Agency, Horton Group has a dedicated Bigcommerce Rep that assists with website build strategy, support, and maintenance. This means by partnering with Horton Group to develop your eCommerce solution and choosing Bigcommerce as your CMS, you’ll not only get the advantages that come along with our team of experience web developers, but you’ll have a Bigcommerce Rep monitoring and advising on your project from the outset. We’re proud to be partners with Squarespace, Google, and HubSpot - our partnership with Bigcommerce is no different.

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BIGCOMMERCE FEATURES

MOBILE AND CONVERSION OPTIMIZED

Mobile Responsive Templates

With over 50% of website traffic being accounted for by non-desktop devices, it’s absolutely critical that your eCommerce store is mobile friendly and can be navigated from any device type. Bigcommerce has a plethora of mobile responsive themes, and Horton Group developers will ensure they are implemented correctly. Our project managers QA our work across all devices before launch and will monitor user experience consistency for mobile and tablet website visitors.

Conversion Rate Optimization Tools (CRO)

Businesses who choose Bigcommerce see their online revenues grow at nearly double the industry average due to Bigcommerce’s commitment to providing tools to influence website visitors’ conversion. For example, over 65% of eCommerce carts are abandoned before checkout, and Bigcommerce recovers 15% of abandoned carts with their cart saver functionality. Additionally, single-page checkout has been determined to account for 12% more conversions by making the checkout process easier and more intuitive for website visitors.

 

Drive More Traffic With Bigcommerce

Bigcommerce is designed with search engines in mind. The CMS has advanced SEO tools that make for intuitive management of meta-descriptions, product descriptions, page titles, headers, and URLs. Horton Group developers will manage this effort and optimize these SEO components with keyword focused content. The CMS also integrates with state-of-the-art email marketing tools like HubSpot, which is great for our clients as we’re also a HubSpot partner and can make the most of HubSpot email marketing functionality.


Bigcommerce Stores and Successes

Check out Bigcommerce’s Showcase to see examples of great Bigcommerce design. You’ll be surprised by the familiarity you’ll have with some of their model clients: The Carolina Panthers, Toyota, and Gibson Guitars to name a few. For an example of a Bigcommerce store built by Horton Group, read our case study here or visit Colt’s Chocolate’s website.